The Revive expired subscriptions campaign helps brands bring back subscribers whose limited-order subscriptions have completed. Instead of requiring customers to create a new subscription from scratch, this campaign enables a seamless reactivation experience with the option to place an order immediately or schedule it for later.
This is especially useful for brands using limited-order subscriptions as an acquisition strategy to extend customer lifetime value.
Why use Revive expired subscriptions campaigns?
Revive campaigns help brands re-engage high-intent subscribers who have already completed their subscription lifecycle.
Key benefits:
Recover expired subscribers: Bring back customers whose subscriptions have ended.
Reduce friction: Avoid forcing customers to create a new subscription from scratch.
Flexible reactivation: Let customers choose to order now or schedule for later.
Extend lifecycle value: Increase LTV from previously acquired subscribers.
When should you use this campaign?
This campaign works best in situations like:
• Limited-order subscription has completed all cycles
• Subscription expired after acquisition offer
• You want to extend subscription journey without re-acquisition
How to create a Revive expired subscriptions campaign
Navigate to Loop admin > Campaigns > Create campaign, then select Revive expired subscriptions. Add an internal name so you can identify the campaign later.
Select audience
Choose which expired subscriptions should see the campaign:
All expired subscriptions: The campaign applies to every expired subscription in your account.
Specific expired subscriptions: Filter by conditions such as product, frequency, or tags, or add specific subscription IDs.
Select channel
Choose where the campaign will be displayed:
• Customer portal banner
• Email/SMS via 3rd party marketing apps (Klaviyo)
• Both customer portal and Email/SMS
Select incentive
Choose if you want to incentivize reactivation:
• Add free gift
• Add discount
• None
Incentives are applied once the subscriber completes the action.
Add customer portal banners
Upload creatives to notify subscribers:
The banner appears inside the subscription details page.
Customize texts
Configure campaign messaging. Clear communication reduces friction and improves acceptance rate.
Set timeline
Set the campaign start and end date and time.
Note: Campaign duration by default is 1 month (difference between start and end date).
Once expired:
• Banner disappears automatically
• Renew drawer cannot be accessed
Notify completion alert (Optional)
Enter an email address to receive alerts when subscribers complete swaps.
To know how to set up campaigns in Klaviyo, click here
Customer experience
When the campaign is live, eligible subscribers see a banner in their customer portal if you have enabled that channel.
When a subscriber clicks the banner:
• A renew drawer opens
• Subscriber can choose to place the order immediately or schedule it
• Next order date is clearly shown
• One-click confirm completes the reactivation
Once completed:
• Subscription is reactivated
• Order is placed or scheduled
• Success message is shown
• Campaign disappears for that subscription
This ensures a smooth transition from expired to active subscription without requiring a new signup.
Performance tracking
Track campaign results by navigating to Loop admin > Campaigns. You can review the following metrics for each revive campaign:
Audience: Total expired subscriptions targeted by the campaign.
Clicks: Subscribers who interacted with the campaign.
Completion rate: Successful renewals.
FAQs
Can customers place the order immediately after reactivation?
Can customers place the order immediately after reactivation?
Yes. Customers can choose to place the order right away or schedule it for later.
Do customers need to create a new subscription when existing one expires?
Do customers need to create a new subscription when existing one expires?
No. The revive expired subscription campaign allows reactivation of expired subscriptions without creating a new one.
Can I target only specific expired subscriptions?
Can I target only specific expired subscriptions?
Yes. Use filters while selecting Specific expired subscriptions.
Need help?
No worries — we’re here for you!
If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂