The Winback campaign helps brands re-engage subscribers who have cancelled their subscriptions by offering a time-bound incentive to reactivate. It’s designed to reduce churn impact by making reactivation simple and action-oriented, either through the Customer Portal experience or through personalized links shared via Email/SMS using third-party marketing tools.
Why use Winback campaigns?
Winback campaigns help brands recover lost subscription revenue by making it easier for cancelled subscribers to return.
Key benefits:
Recover churned subscribers: Bring back cancelled subscribers with a clear, time-bound reactivation offer.
Reduce friction: Subscribers can reactivate with a one-click confirmation flow.
Create urgency: Limited-time timelines encourage faster action.
Improve conversion with incentives: Add a discount or free gift to increase reactivation rate.
Flexible outreach: Share winback actions via CSV quick action links or sync them to Klaviyo.
How Winback works
When a subscriber clicks a Winback campaign link, they are redirected to the Customer Portal and immediately shown a reactivation confirmation drawer. Once they confirm, their subscription is reactivated and any configured incentive is applied automatically.
How to create a Winback campaign
Navigate to: Loop Admin → Campaigns → Create Campaign → Winback
Add an internal name for easy identification.
Select audience
Choose who should receive the winback offer:
All Cancelled subscriptions, or
Specific Cancelled subscriptions
The system will show the total subscriptions selected.
Select incentive
Choose the incentive for reactivation:
Add free gift
Add discount
None
If configured, incentives are applied once the subscriber reactivates.
Choose how to share campaign actions
You can distribute winback actions using:
Generate manual quick action list
A CSV will be generated containing personalized reactivation URLs. This list can be used to trigger campaigns using third-party marketing tools.
Sync campaign action list to Klaviyo
Reactivation links are synced directly to Klaviyo for streamlined outreach.
Customize texts
Configure the texts shown to subscribers in the reactivation drawer:
Popup header text
Popup body text
Confirm button text
Close button text
Success message
These texts help you align the winback experience with your brand voice and offer framing.
Set timeline
Set the campaign start and end date and time.
Note: Campaign duration can be up to 2 months (difference between campaign start and end date). Once expired, reactivation links will no longer work.
Notify completion alert (Optional)
Enter an email address to receive alerts when subscribers complete the winback action.
Customer experience
Subscribers who receive the campaign link (via email/SMS or any marketing tool) will land in the Customer Portal and see a reactivation drawer automatically. They can confirm reactivation in one click. After successful reactivation, the success message is shown and the subscription status updates from Cancelled to Active.
Performance tracking
You can view the performance of each campaign under Loop Admin → Campaigns.
Metrics available:
Audience: Number of subscribers targeted.
Clicks: Number of subscribers who interacted with the campaign.
Completion rate: Percentage of subscribers who successfully reactivated.
FAQs
Can I target only a specific set of cancelled subscriptions?
Can I target only a specific set of cancelled subscriptions?
Yes. Use Specific Cancelled subscriptions while setting the audience.
Does Winback support Klaviyo?
Does Winback support Klaviyo?
Yes. You can sync winback action links directly to Klaviyo, or export them via the manual quick action list.
What happens when a winback campaign expires?
What happens when a winback campaign expires?
Once expired, the campaign links stop working and subscribers can’t access the reactivation drawer.
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂