The Winback campaign helps brands re-engage subscribers who have cancelled their subscriptions by offering a time-bound incentive to reactivate. It’s designed to reduce churn impact by making reactivation simple and action-oriented, either through the Customer Portal experience or through personalized links shared via Email/SMS using third-party marketing tools.
Why use Winback campaigns?
Winback campaigns help brands recover lost subscription revenue by making it easier for cancelled subscribers to return.
Key benefits:
Recover churned subscribers: Bring back cancelled subscribers with a clear, time-bound reactivation offer.
Reduce friction: Subscribers can reactivate with a one-click confirmation flow.
Create urgency: Limited-time timelines encourage faster action.
Improve conversion with incentives: Add a discount or free gift to increase reactivation rate.
Flexible outreach: Share winback actions via CSV quick action links or sync them to Klaviyo.
How Winback works
When a subscriber clicks a Winback campaign link, they are redirected to the Customer Portal and immediately shown a reactivation confirmation drawer. Once they confirm, their subscription is reactivated and any configured incentive is applied automatically.
How to create a Winback campaign
Navigate to Loop admin > Campaigns > Create campaign, then select Winback. Add an internal name so you can identify the campaign later.
Select audience
Choose who should receive the winback offer:
All cancelled subscriptions: The campaign applies to every cancelled subscription in your account.
Specific cancelled subscriptions: Filter by conditions or add specific subscription IDs to target a subset.
The system will show the total number of subscriptions selected based on your choice.
Select incentive
Choose the incentive for reactivation:
Add free gift
Add discount
None
If configured, incentives are applied once the subscriber reactivates.
Choose how to share campaign actions
You can distribute winback actions using:
Generate manual quick action list
A CSV will be generated containing personalized reactivation URLs. This list can be used to trigger campaigns using third-party marketing tools.
Sync campaign action list to Klaviyo
Reactivation links are synced directly to Klaviyo for streamlined outreach.
Customize texts
Configure the texts shown to subscribers in the reactivation drawer. Clear communication reduces friction and improves acceptance rate.
Set timeline
Set the campaign start and end date and time.
Note: Campaign duration by default is 1 month (difference between start and end date). Once expired, reactivation links will no longer work.
Notify completion alert (Optional)
Enter an email address to receive alerts when subscribers complete the winback action.
To know how to set up campaigns in Klaviyo, click here
Customer experience
Subscribers who receive the campaign link through email, SMS, or any marketing tool land in customer portal and see a reactivation drawer automatically. They can confirm the reactivation in one click without any additional steps.
After a successful reactivation, a success message is shown and the subscription status updates from cancelled to active. Any configured incentive is applied to the reactivated subscription at this point.
Performance tracking
Track campaign results by navigating to Loop admin > Campaigns. You can review the following metrics for each winback campaign:
Audience: Number of subscribers targeted by the campaign.
Clicks: Number of subscribers who interacted with the campaign.
Completion rate: Percentage of subscribers who successfully reactivated.
Use these insights to refine your targeting, messaging, and incentives over time.
FAQs
Can I target only a specific set of cancelled subscriptions?
Can I target only a specific set of cancelled subscriptions?
Yes. Use Specific Cancelled subscriptions while setting the audience.
Does Winback support Klaviyo?
Does Winback support Klaviyo?
Yes. You can sync winback action links directly to Klaviyo, or export them via the manual quick action list.
What happens when a winback campaign expires?
What happens when a winback campaign expires?
Once expired, the campaign links stop working and subscribers can’t access the reactivation drawer.
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂