The Order now campaign allows brands to encourage subscribers to place their upcoming order immediately instead of waiting for the scheduled billing date.
This campaign is ideal when you want to accelerate revenue, create urgency around limited-time offers, or drive higher engagement during peak demand periods.
Why use Order now campaigns?
Order now campaigns help brands drive immediate action from active subscribers.
Key benefits:
Higher cash flow: Accelerate upcoming revenue by encouraging early orders.
Create urgency: Run time-bound offers to push faster decisions.
Boost engagement: Re-activate passive subscribers who may not frequently visit the portal.
Clear inventory strategically: Promote immediate purchases during stock clearance or seasonal pushes.
When to use this campaign?
This campaign works best in scenarios like:
• Limited-time discount for placing the order today
• Festive or flash sale for subscribers only
• Inventory clearance with immediate purchase incentive
• End-of-month revenue push
• Demand spike planning
Important prerequisite
The Order now action works only when order placement via customer portal is enabled.
If disabled, you will see a message prompting you to enable:
Customer Portal → Preferences → Place order preference
Enable this to allow subscribers to place their order via campaigns.
How to create an Order now campaign
Follow these steps to set up your campaign:
Navigate to:
Loop Admin → Campaigns → Create Campaign → Order now
Add an internal name for easy identification.
Select audience
Choose who should see this campaign:
• All Active subscriptions
• Specific Active subscriptions using filters (frequency, product, customer tags, etc.)
• Add specific subscription IDs
You can combine filters to create precise targeting.
Select channel
Choose where subscribers will see this campaign:
• Customer portal banner
• Email/SMS via third-party marketing apps (Klaviyo)
• Both customer portal and Email/SMS
Select incentive (Optional)
You can optionally reward subscribers for placing the order now:
• Add free gift
• Add discount
• None
Incentives increase conversion rates by adding immediate value.
Add customer portal banners
Upload creatives to notify subscribers:
The banner appears inside the subscription details page.
Customize texts
Configure campaign messaging. Clear communication reduces friction and improves acceptance rate.
Set timeline
Set the campaign start and end date and time.
Note: Campaign duration by default is 1 month (difference between start and end date).
Once expired:
• Banner disappears automatically
• Expired links will redirect to portal but not open the campaign drawer
Notify completion alert (Optional)
Enter an email address to receive notifications when subscribers complete the campaign action.
To know how to set up campaigns in Klaviyo, click here
Customer experience
When the campaign is live:
Eligible subscribers visiting the Customer Portal will see the banner.
On clicking the banner:
• A popup appears opens with offer window
• They can place their order immediately
• Incentives (if configured) are automatically applied
After completion:
• A success message confirms the order
• The campaign disappears for that subscription
This creates a seamless, one-click acceleration of the subscriber journey.
Performance tracking
Track campaign results under:
Loop Admin → Campaigns
Available metrics:
Audience – Total targeted subscriptions
Clicks – Subscribers who interacted
Completion rate – Subscribers who placed the order
Use these insights to optimize targeting, messaging, and incentives.
FAQs
What happens to the subscriber’s original billing date?
What happens to the subscriber’s original billing date?
The subscription continues as per normal schedule after the order is placed. The next order date recalculates based on the subscription frequency.
Can I run Order now alongside other campaigns?
Can I run Order now alongside other campaigns?
Yes. If multiple campaigns are active, subscribers can swipe between banners in the portal.
What happens if the campaign expires?
What happens if the campaign expires?
The banner disappears automatically and subscribers cannot access the offer.
Does Order now support Klaviyo?
Does Order now support Klaviyo?
Yes. You can send campaign-triggered emails or SMS via third-party integrations like Klaviyo.
Need help?
No worries — we’re here for you!
If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂