The Recover failed payments campaign helps brands recover failed renewals by encouraging subscribers to update their card details. By combining urgency with an optional incentive, this campaign reduces involuntary churn and protects predictable subscription revenue.
Use this campaign when renewals fail due to expired cards, revoked payment methods, insufficient funds, or other payment-related issues.
To analyze failure reasons and identify retry-based recovery opportunities, navigate to Loop Admin → Analytics → Payment Analytics for detailed insights.
Why use Recover failed payments campaigns?
Payment failures are a major cause of involuntary churn. This campaign helps brands proactively recover revenue.
Key benefits:
Recover failed renewals: Prompt subscribers to update payment details quickly.
Reduce involuntary churn: Prevent cancellations caused by payment failures.
Offer incentives: Add a discount to increase update completion rates.
Drive immediate recovery: Updated payment method can trigger order placement.
Maintain predictable revenue: Improve collection efficiency and cash flow stability.
When should you use this campaign?
This campaign works best when:
• A renewal payment has failed
• Card has expired or been revoked
• Subscriber needs to update billing details
• Retry logic alone is not sufficient
• You want to incentivize payment updates with a reward
How to create a Recover failed payments campaign
Navigate to: Loop Admin → Campaigns → Create Campaign → Recover failed payments
Add an internal name for easy identification.
Select audience
Choose the subscriptions to target:
All Active subscriptions, or
Specific Active subscriptions
You can filter subscriptions using conditions to target only those impacted by failed payments.
The system displays the total subscriptions selected.
Configure discount incentive (Optional)
You can offer a discount to encourage subscribers to update their payment method.
Configure:
Type (Percentage or Fixed amount)
Title
Value
Usage count
The discount is applied once the subscriber updates their payment method and completes the action.
Choose how to distribute campaign actions
You can distribute update-payment links using:
Generate manual quick action list
A CSV file will be generated containing personalized payment update URLs. This can be used in external marketing tools.
Sync campaign action list to Klaviyo
Automatically sync update-payment links to Klaviyo for automated outreach.
Customize texts
Configure campaign messaging. Clear communication reduces friction and improves acceptance rate.
Set timeline
Set the campaign start and end date and time.
Note: Campaign duration by default is 1 month (difference between start and end date).
Once expired:
• Banner disappears automatically
• Expired links will redirect to portal but not open the campaign drawer
Notify completion alert (Optional)
Enter an email address to receive notifications when subscribers complete the campaign action.
To know how to set up campaigns in Klaviyo, click here
Customer experience
Subscribers who receive the campaign link will be redirected to the Customer Portal and shown an Update card details drawer. They can enter new card and billing details and confirm the update.
Once completed:
• Payment method is updated
• Failed renewal can be recovered
• Incentive (if configured) is applied
• Success message confirms completion
If the update triggers order placement, the subscriber sees confirmation of successful recovery.
Performance tracking
Track campaign results under Loop Admin → Campaigns.
Metrics available:
Audience: Number of subscriptions targeted.
Clicks: Number of subscribers who opened the update drawer.
Completion rate: Percentage of subscribers who successfully updated their payment method.
For deeper analysis of failure patterns, retry performance, and recovery segmentation, refer to Payment Analytics.
FAQs
Does this campaign automatically retry the failed payment?
Does this campaign automatically retry the failed payment?
No, this updates your card and updating the payment method enables successful retries based on your retry configuration.
Can I offer a one-time discount for updating payment?
Can I offer a one-time discount for updating payment?
Yes. Configure the discount incentive while creating the campaign.
Can I target only subscriptions with failed payments?
Can I target only subscriptions with failed payments?
Yes. Use filters while selecting Specific Active subscriptions to narrow targeting.
What happens when the campaign expires?
What happens when the campaign expires?
Once expired, the payment update links stop working and the drawer cannot be accessed.
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂