The revive expired subscriptions quick action lets subscribers restart an expired subscription with a single click through email or SMS, without going through checkout again. You can pair it with a discount or free gift to make restarting more attractive. This article covers why to use it, how to set it up, and what subscribers see when they use it.
Why use this quick action
Expired subscriptions are satisfied customers whose journey ended, not subscribers who chose to leave. Offering a one-click revival in the expiry notification recovers that revenue while intent is still high. This makes reviving expired subscriptions a lower-effort winback than building a new campaign every time.
When to use this quick action
This quick action works well in these situations:
When a subscription expires and you want to recover the customer before they move on
When you want to add a discount or gift incentive to lift revival rates
As part of a broader re-engagement flow targeting recently expired subscribers
What you can configure
For a revive expired subscriptions quick action, you can configure the action name, an optional incentive to encourage the restart, and the drawer text subscribers see on customer portal.
Supported events
This quick action triggers off a single event:
Subscription expired
Note: The subscription expired event is fixed for this quick action and cannot be deselected.
Action incentive
You can attach a discount or gift to the action to give subscribers an additional reason to restart their subscription. Click + Add incentive to configure the incentive.
Drawer texts
You can customize the text shown on the customer portal drawer that opens when a subscriber clicks the link. All fields have defaults that you can override:
Field | Default |
Drawer header | Renew subscription |
Drawer body text | Happy to see you are back. Enjoy a free gift when you renew your subscription. |
Order date selection prompt text | Pick a date to place your order: |
Charge immediately radio button text | Place order right away |
Select order date radio button text | Select order date |
Next order date label text | Next order date |
Confirm and order now button text | Renew subscription & Order now |
Confirm button text | Renew subscription |
Close button text | Close |
Success message text | Subscription has been renewed! |
Action keys
Loop auto-generates two action keys based on the action name you enter. You can find them on the quick action detail screen after saving:
Loop notifications key: used inside Loop email templates
Klaviyo key: used in third-party communication tools
These keys dynamically resolve into a personalized quick action URL for each subscriber.
How to create a revive expired subscriptions quick action
Navigate to Loop admin > Retain > Quick actions, then click Create new quick action.
Select Revive expired subscriptions as the action type.
Enter an Action name (internal use only). Loop uses this name to auto-generate your action keys.
The Subscription expired event is auto-selected as the supported event.
Under Action incentive, click + Add incentive to configure a discount or gift (optional).
Customize the drawer texts
Click Save.
Where to use the quick action URL
Loop notifications
Add the Loop notifications key as a variable inside your Loop email templates. The variable dynamically generates a personalized URL for each subscriber.
Third-party tools
You can use the Klaviyo key in any tool integrated with Loop, such as Klaviyo, Attentive, Recart, or Omnisend. Add the key to your button URL so subscribers land directly on the revival flow.
Read How can you use quick actions in third-party tools like Klaviyo for setup steps.
Subscriber experience
When a subscriber clicks the quick action link received on email or SMS, they land on customer portal and see a drawer asking them to renew their subscription. They can choose to place the order right away or pick a future date for their next order. Once they confirm, their subscription is reactivated and a success message is shown.
Need help?
No worries - we're here for you!
If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop subscriptions team 🙂