Keep new subscribers long enough to receive their first recurring order.
The Subscription with 1 order profile shows a dedicated cancellation flow to subscriptions that have only the first checkout order and no recurring order yet. These subscribers have not seen the value of a regular delivery, so the flow helps you keep them until their first recurring order.
Who this profile targets
This profile targets subscriptions with only the first checkout order and no recurring order yet. These subscribers have not seen the value of a regular delivery, so they are deciding based on a single order.
Navigate to Loop admin > Retain > Cancellation flows > Profiles tab, then click
Create profile. Click + Add condition, choose the condition type and enter the values below.
Condition: Total specific subscription orders is 1 (minimum 1, maximum 1).
When to use it
Use this profile to keep new subscribers long enough to receive their first recurring order. Subscribers who joined in the last two days are caught by the Discount hunters profile first, so this one covers everyone else at this stage.
How to set it up
These ideas are suggestions only, and each brand decides what to show and how much to offer.
Intervention step | Suggestion |
Benefits page | Show what is coming in their next order and what being a subscriber gives them. |
Reasons | Add reasons like "I want to try it before committing" and "I need it less often." Map a longer frequency to "I need it less often", and a product swap, such as to a smaller size, to a reason like "Not the right product for me." |
Retention offers | Pair an offer, such as a percentage discount, with the Delay treatment. |
Winback offers | Attach an instant winback offer, such as a modest discount on their next orders, to give them a reason to reach their first recurring order. |
Example
A snack box subscriber received their first box two weeks ago and tries to cancel before the next charge. They see a preview of next month's box, then choose "I need it less often" and see an option to switch to every other month.
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop subscriptions team 🙂