The Dormant subscriptions profile shows a dedicated cancellation flow to subscriptions that have not had an order in 60 days or more. These subscribers have often drifted away, so the flow is your chance to win them back.
Who this profile targets
This profile targets subscriptions that have not had an order in 60 days or more. These subscribers have often skipped or paused for a while and are now cleaning up subscriptions they no longer use.
Navigate to Loop admin > Retain > Cancellation flows > Profiles tab, then click Create profile. Click + Add condition, choose the condition type and enter the values below.
Condition: No orders placed in last 60 days (minimum). You can change 60 to a number that fits your delivery frequencies.
When to use it
Use this profile to win back subscribers who have drifted away, before they leave for good. Placing it above Loyal customers means long-time subscribers who went quiet still get a winback flow.
How to set it up
These ideas are suggestions only, and each brand decides what to show and how much to offer.
Intervention step | Suggestion |
Benefits page | Show what is new since their last order, such as new products, flavors or perks. |
Reasons | Add reasons like "I have too much product" and "I forgot I had a subscription." Map a frequency change to "I have too much product." |
Retention offers | Offer a welcome-back deal with a good discount, such as 25% off, paired with the Order now treatment, so the discount only comes with an order. |
Winback offers | Attach an instant winback offer with a steeper incentive say 50% than your welcome-back deal, so subscribers who still cancel get one last reason to stay. |
Example
A tea subscriber has skipped their last two monthly orders and opens the portal to cancel. They see the new seasonal blends and a welcome-back offer of 25% off if they order now. If they choose "I have too much product", they see an option to switch to delivery every two months instead.
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop subscriptions team 🙂