The Discount hunters profile shows a dedicated cancellation flow to subscribers who signed up in the last two days and are already trying to cancel. It lets you respond to this behavior without changing the flow for everyone else.
Who this profile targets
This profile targets subscribers who signed up in the last two days and are already trying to cancel. Many joined to get the first-order discount and planned to cancel right after the first charge.
Navigate to Loop admin > Retain > Cancellation flows > Profiles tab, then click Create profile. Click + Add condition, choose the condition type and enter the values below.
Condition: Subscription created within last 2 days.
When to use it
Use this profile when you see a pattern of subscribers cancelling right after their first order. It lets you respond to this behavior without changing the flow for everyone else.
How to set it up
These ideas are suggestions only, and each brand decides what to show and how much to offer.
Intervention step | Suggestion |
Benefits page | Show what they get on future orders, not only the first one, such as member pricing, free shipping or early access. |
Reasons | Add reasons like "I only wanted to try it" and "I didn't mean to subscribe" so you learn why they leave. |
Retention offers | Offer a discount, such as 30% off, paired with the Order now treatment, so the discount only comes with an order. |
Winback offers | Keep it light. A modest incentive is usually enough, since a steep one rewards the behavior you are trying to reduce. |
Example
A shopper subscribes to a protein powder for 30% off the first order and tries to cancel the next day. They see "Place your next order now for 30% off" with a single Claim and order now button.
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop subscriptions team 🙂