The Recently saved profile shows a different cancellation flow to subscribers who tried to cancel in the last seven days and were saved, but are now trying again. A second attempt is a strong signal, so it calls for a different approach.
Who this profile targets
This profile targets subscribers who tried to cancel in the last seven days and were saved, but are now trying again. Whatever kept them the first time did not hold.
Navigate to Loop admin > Retain > Cancellation flows > Profiles tab, then click Create profile. Click + Add condition, choose the condition type and enter the values below.
Condition: Cancellation attempted within last 7 days.
When to use it
Use this profile so a returning subscriber does not see the same flow that already failed to keep them. A second attempt is a strong signal, so it calls for a different approach.
How to set it up
These ideas are suggestions only, and each brand decides what to show and how much to offer.
Intervention step | Suggestion |
Benefits page | Keep it short. They have already seen it once. |
Reasons | Use the same reasons as your General profile, so you can compare why they left the second time. Map a product swap to a reason like "Not the right product for me", and consider a way to talk to your team, since a person can often solve what a flow cannot. |
Retention offers | Change the lever. If the first save was a discount, try a different or deeper offer, such as 30% off, or a free product instead of a discount. |
Winback offers | Attach an instant winback offer with a steeper incentive than your retention offer, since they have now confirmed cancellation a second time. |
Example
A skincare subscriber accepted 10% off last week but comes back to cancel. They choose "Not the right product for me" and see "Still not quite right?" with an option to swap to a different product. If they choose another reason, they see a deeper offer of 30% off their next order.
Need help?
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Loop subscriptions team 🙂