The BFCM 2026 subscribers profile shows a dedicated cancellation flow to subscribers who signed up during Black Friday and Cyber Monday 2026 sale. They joined on campaign pricing, so they often expect different terms than your regular subscribers.
Who this profile targets
This profile targets subscribers who signed up during Black Friday and Cyber Monday. They joined on campaign pricing, so they often expect different terms than your regular subscribers.
Navigate to Loop admin > Retain > Cancellation flows > Profiles tab, then click Create profile. Click + Add condition, choose the condition type and enter the values below.
Condition: Subscription created between November 26, 2026 and December 2, 2026. Change these dates to match your own campaign window.
When to use it
Use this profile to treat campaign subscribers differently in the months after a big sale. It works the same way for any campaign, such as a summer sale or a product launch.
How to set it up
These ideas are suggestions only, and each brand decides what to show and how much to offer.
Intervention step | Suggestion |
Benefits page | Customize this page for the cohort, for example by reminding them of the deal they joined with. |
Reasons | Reuse the reasons from your General profile. |
Retention offers | Reuse your existing offers, optionally paired with the Skip or Delay treatment, or adjust them if your campaign discount was deeper than usual. |
Winback offers | Reuse your existing instant winback offer. |
Example
A vitamins subscriber joined on Black Friday at 40% off and tries to cancel in January. They see a benefits page that thanks them for joining during the sale and shows what they still get as a member.
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop subscriptions team 🙂