The Subscription with 2 orders profile shows a dedicated cancellation flow to subscriptions that have exactly two orders: the first checkout order and one recurring order. Churn is usually highest at this point, so the flow focuses on the stage where most subscriptions drop off.
Who this profile targets
This profile targets subscriptions with exactly two orders: the first checkout order and one recurring order. Churn is usually highest at this point, after subscribers have seen what a regular delivery feels like.
Navigate to Loop admin > Retain > Cancellation flows > Profiles tab, then click
Create profile. Click + Add condition, choose the condition type and enter the values below.
Condition: Total specific subscription orders is 2 (minimum 2, maximum 2).
When to use it
Use this profile to focus on the stage where most subscriptions drop off. Getting a subscriber to their third order makes them much more likely to stay long term.
How to set it up
These ideas are suggestions only, and each brand decides what to show and how much to offer.
Intervention step | Suggestion |
Benefits page | Remind them what they get on every order and what is coming next. |
Reasons | Add reasons like "Deliveries come too often," "I didn't see results yet" and "It's too expensive." Map a frequency change to "Deliveries come too often." |
Retention offers | Offer a discount on the third order, such as 10% off, paired with the Delay or Skip treatment. |
Winback offers | Attach an instant winback offer, such as a discount on their next few orders, to give them a reason to reach the third order. |
Example
A greens powder subscriber receives their first recurring order and tries to cancel because they still have half a pouch left. They choose "Deliveries come too often" and see an option to switch to delivery every six weeks.
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop subscriptions team 🙂