The delay order quick action lets your subscribers postpone their upcoming order with a single click from an order reminder email or SMS. Sometimes subscribers may want to receive their next subscription order a bit later without skipping it entirely. This quick action allows your subscribers to push the upcoming order by a chosen number of days, offering more flexibility without disrupting the subscription cycle.
Why use this quick action
When subscribers feel their upcoming order is coming too soon due to overstock, travel, or other short-term reasons, they may be tempted to cancel rather than manage their delivery timing themselves. The delay order quick action gives them a direct way to postpone their next delivery from an order reminder, without having to open customer portal and navigate to the order. This reduces cancellations caused by timing preferences rather than dissatisfaction with the product.
When to use this quick action
This quick action works well in these situations:
When an upcoming order reminder goes out and you want to give subscribers an easy way to delay their delivery
When a product is out of stock and you want to offer a delay as an alternative to cancelling
When you want to reduce cancellation requests driven by temporary overstock or changes in delivery timing
What you can configure
The delay order quick action has one fixed supported event. There are no additional configuration options for this action type.
Supported events
The delay order quick action link is available in Upcoming order reminder notifications only. This event is pre-selected and cannot be changed.
Action keys
Loop auto-generates two action keys based on the action name you enter. You can find them on the quick action detail screen after saving:
Loop notifications key: used inside Loop email templates
Klaviyo key: used in third-party communication tools
These keys dynamically resolve into a personalized quick action URL for each subscriber.
How to create a delay order quick action
Navigate to Loop admin > Retain > Quick actions, then click Create a quick action.
Select Delay order as the action type.
Enter an Action name (internal use only). Loop uses this name to auto-generate your action keys.
Click Save.
Where to use the quick action URL
Loop notifications
Add the Loop notifications key as a variable inside your Loop email templates. The variable dynamically generates a personalized URL for each subscriber.
Third-party tools
You can use the Klaviyo key in any tool integrated with Loop, such as Klaviyo, Attentive, Recart, or Omnisend. Add the key to your button URL so subscribers land directly on the delay flow.
Read How can you use quick actions in third-party tools like Klaviyo for setup steps.
Subscriber experience
When a subscriber clicks the delay order quick action link from the email, they are taken to customer portal where they can select a new delivery date for their upcoming order. Once they confirm, the order is rescheduled to the date they chose.
Performance tracking
You can track adoption and performance via analytics:
Clicks (link engagement)
Product additions (conversion)
Use this to refine product selection, timing, and incentives.
Need help?
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Regards,
Loop subscriptions team 🙂