Loop's growth suite covers everything you need to expand revenue from subscribers you already have, without increasing ad spend. It spans upgrades, upsells and cross-sells, and campaigns that drive subscribers into higher-value plans or surface additional products at the right moment. This article gives a quick overview of each, with links to the detailed guides.
Upgrades
An upgrade moves a subscriber from their current plan to one with a higher order value or better margins, like a larger product size, a higher-frequency plan, or a premium tier. Upgrades work best after a subscriber has completed a few billing cycles and shown they are happy with the product, so the offer feels like a reward rather than a push.
Loop gives you three ways to present upgrades:
Upgrade banner in customer portal. Show an upgrade offer directly inside customer portal, so subscribers see it every time they log in to manage their subscription. Navigate to Loop admin > Grow > Upgrades. Refer to the Upgrade guide.
Upgrade via flows. Trigger upgrade offers automatically based on subscriber behavior, like offering a 1kg size after the 4th order of the 250g size. Navigate to Loop admin > Retain > Flows. Refer to the Flows guide.
Upgrade subscription campaign. Send a targeted campaign to motivate subscribers to switch to a higher-value plan, outside customer portal. Navigate to Loop admin > Campaigns > Create a campaign > Upgrade subscription campaign. Refer to the upgrade subscription campaign guide.
Upsells and cross-sells
An upsell surfaces a complementary product to a subscriber at a moment when their purchase intent is already high, like immediately after checkout or just before their next order processes. Unlike cold acquisition, upsells convert well because the subscriber already trusts your brand and has an active payment method on file.
Loop gives you two ways to present upsells:
Post-purchase upsell. Show a complementary product offer right after checkout, with a single-click accept that adds the product to the subscriber's next order. Navigate to Loop admin > Grow > Upsells. Refer to the Upsell and cross-sell guide.
Upsell/cross-sell product campaign. Send a targeted campaign highlighting exclusive products or deals that subscribers can add to their upcoming orders or active subscriptions. Navigate to Loop admin > Campaigns > Create a campaign > Upsell/cross-sell product. Refer to the upsell/cross-sell campaign guide.
How to use these for maximum impact
To learn how to use upsells, cross-sells, and upgrades to grow revenue from your subscribers, check out the subscription growth best practices article.
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