Loop's acquisition suite covers everything you need to turn shoppers, one-time buyers, and returning visitors into subscribers. It spans five areas: selling plans, the subscription widget, checkout links, checkout upgrades, and bundles. This article gives a quick overview of each, with links to the detailed guides.
Selling plans
A selling plan defines how a subscription works for a product. It controls billing frequency, delivery frequency, discounts, and the number of billing cycles. Every subscription on your store is built on a selling plan.
You can configure different subscription types through selling plans, including standard subscriptions, prepaid subscriptions, trial subscriptions, gift subscriptions, memberships, and build-your-own bundles. Each selling plan can have multiple delivery frequencies, tiered discounts that increase over time, and anchor day billing to charge all subscribers on a specific day. To create or edit selling plans, navigate to Loop admin > Acquire > Selling plans.
For full details, refer to the selling plans guide.
Subscription widget
The subscription widget is the subscribe-and-save block that appears on your product page. It is your most visible acquisition surface, and every product view passes through it.
You can configure the widget's layout (radio group, button group, or checkbox), set whether subscription or one-time is selected by default, control the purchase option display order, show discount badges and strikethrough pricing, and customize all text labels to match your brand tone. You can also style the widget's colors, borders, margins, and padding, or add custom CSS for full control. To configure your widget, navigate to Loop admin > Acquire > Widget.
For full details, refer to the widget configuration guide.
Checkout links
A checkout link is a URL that takes a customer directly to checkout with a specific product, selling plan, quantity, and discount code already applied. The customer skips the product page entirely and lands on a ready-to-complete checkout.
You can use checkout links in email campaigns to convert repeat one-time buyers into subscribers, or generate a QR code for offline locations like retail shelves or events. Each link tracks clicks, conversions, and checkout revenue, and supports UTM parameters for third-party analytics. To create checkout links, navigate to Loop admin > Acquire > Checkout links.
For full details, refer to the checkout links guide.
Checkout upgrades
Checkout upgrades let you convert one-time buyers into subscribers at checkout with a single click. When a customer adds a one-time product to their cart, they see a banner at checkout highlighting subscription savings and the option to upgrade without restarting the checkout flow.
The banner adapts based on the number of products eligible for upgrade. If one product is eligible, the customer selects a frequency and upgrades that product. If multiple products are eligible, the banner offers a single-click upgrade for all of them at a common frequency. Customers can also downgrade back to one-time from the same banner.
To configure checkout upgrades, navigate to Loop admin > Acquire > Checkout upgrades.
For full details, refer to the checkout upgrades guide.
Note: Checkout upgrades require a Shopify Plus store and a Loop Starter or Pro plan.
Bundles
A bundle groups multiple products or variants together into a single purchase, offered as a subscription or a one-time order. Bundles increase average order value by presenting combined savings against buying each item individually, and they give customers a stronger reason to subscribe since they get more value per order.
Loop offers two types of bundles:
Preset bundle. You define a fixed set of products that are sold together. The customer purchases the bundle as-is, and the contents cannot be modified during checkout or after purchase. This works well for curated boxes or starter kits where you control the product mix.
Build your own bundle (BYOB). Your customers select their own combination of products from a list you provide and subscribe to that custom bundle on a recurring basis. Customers can also edit their bundle contents post-purchase through customer portal, which keeps the subscription fresh and reduces cancellations.
To create a bundle, navigate to Loop admin > Bundles > Create bundle.
For full details, refer to the bundles overview guide, the preset bundle guide, and the build your own bundle guide.
How to use these for maximum impact
If you want to learn how to use selling plans, widgets, checkout links, checkout upgrades, and bundles to maximize the number of subscribers you acquire, refer to the subscription acquisition best practices article for a tactical playbook.
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Loop subscriptions team 🙂