Loop is a Shopify subscription app that helps DTC brands grow, manage, and retain subscribers. This article covers the subscription models available in Loop, the steps to get started, and key features to help you grow and retain subscribers.
Loop offers flexible pricing plans tailored to different business needs. To explore the detailed pricing structure, visit our pricing page.
Transform your subscription business with Loop subscriptions.
What are subscriptions?
Subscriptions improve customer repeat purchase rates. When a customer subscribes to a product or service, their card details are saved by Shopify and they are billed automatically based on the billing frequency defined in the selling plan.
Instead of purchasing a product multiple times and going through checkout repeatedly, subscribers receive automatic deliveries at regular intervals, such as every week or every month.
Types of subscriptions
There are several subscription models you can implement with Loop. The table below describes each type with links to detailed setup guides.
Subscription type | Description |
One-time and subscription | Customers can purchase a product as a one-time purchase or with a recurring frequency. |
Customers can only purchase through a recurring subscription (no one-time purchase option). | |
Customers make a single upfront payment for goods or services delivered on a repeat basis. | |
An extension of prepaid subscriptions where customers pay upfront for a set duration to gift to someone else. | |
Membership subscriptions | Customers subscribe to a membership or loyalty club, offering exclusive benefits and perks. |
Customers test the product for a set duration before being billed on a recurring basis. | |
Customers build their own bundle and subscribe to it. |
Setting up subscriptions
Prerequisites
Before setting up subscriptions, ensure you have:
The Loop app installed on your Shopify store. If you haven't installed it yet, click here to install.
One of Shopify's supported payment providers enabled. For a complete list of compatible payment gateways, visit the Shopify help center.
Setup steps
Once the prerequisites are complete, follow these steps to set up subscriptions:
Create selling plans: Define your subscription model, including billing frequencies, customer discounts, and other terms to attract and retain subscribers.
Map products to selling plans: Assign products to the appropriate selling plans, making them available for subscription at specified frequencies.
Install the Loop widget: Enable the Loop subscription widget on your product pages so customers can easily subscribe.
Configure subscription settings: Customize your subscription settings based on your desired subscription type and business needs.
Key features to grow your business
Loop offers customizable solutions to enhance your subscriber experience. Personalize the subscriber journey with these features:
Feature | Description |
A personalized self-service portal where customers manage their subscriptions, tailored to your brand. | |
Customizable email alerts that keep admins and customers informed about subscription status and changes. | |
Automated subscriber journeys based on your chosen triggers for a seamless experience. | |
Integrate Loop with your existing systems for seamless data exchange and automation, or to power a headless customer portal. |
Reduce subscriber churn
Loop helps you minimize subscription churn with tools and features you can configure within the app:
Cancellation flows: Create segmented and personalized cancellation flows to address customer concerns, reducing involuntary churn and improving retention rates.
Dunning management: Address payment failures proactively with automated dunning rules and timely alerts, ensuring a smooth payment experience.
Analytics: Make data-driven decisions to grow your subscriber base and reduce churn.
Integrate your apps
Loop integrates with 50+ essential tools. Connect your apps and software to streamline operations and unlock new growth opportunities. Check out all available integrations here.
Migrating from another platform?
Already using a subscription platform and considering Loop as an alternative to Recharge, Bold, or others? Loop offers comprehensive migration guides that walk you through the process step-by-step. We also provide a free, white-glove migration service to ensure a smooth transition.
Learn more: Loop migration process
Contact us at [email protected] to migrate your subscribers to Loop.
FAQs
I would like to start using Loop from scratch, how should I go about it?
I would like to start using Loop from scratch, how should I go about it?
To set up Loop from scratch on your Shopify store:
Install Loop on your Shopify store.
Create a selling plan.
Map products to the selling plan.
Install the widget to your Shopify theme.
For detailed instructions, refer to our knowledge articles at help.loopwork.co. Upgrade to a relevant Loop plan to access more features.
Will my subscriptions be cancelled if I uninstall Loop?
Will my subscriptions be cancelled if I uninstall Loop?
If you uninstall Loop, your existing active subscriptions stop processing. No further orders are placed, and subscriptions are marked as cancelled automatically.
Need help?
No worries - we're here for you!
If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop subscriptions team 🙂