In this guide, we'll walk you through the different types of discounts available on Loop, how to configure them, and how they interact with Shopify’s discount system. Whether you’re offering standard incentives or building personalised retention flows, this article has everything you need.

Any reduction from the usual cost of a product can be called a discount. Let’s illustrate this with an example where Product A costs 100$ and is offered at a 10% discount. This directly translates to the final price which would come out to be 90$.

Product A - 100$ Discount - 10%

Total Price = 100$ - 10% of 100$ => 90$

There are several different ways of offering discounts on Shopify and Loop. This article will shine a light on all the different ways of configuring discounts in Shopify as well as on Loop

There is a certain hierarchy to discounts and how it applies to the product base price set on Shopify. You can consider the discounts configured in Loop as the base price of the product when purchased as a subscription. Any discount configured in Shopify that applies to Subscriptions will stack on top of the existing discount applied on the selling plan.

For example, if a product is priced at $100 on Shopify and a 10% selling plan discount is applied, the subscription price becomes $90. If the subscriber then applies a 10% discount code during checkout, the final price is further reduced to $81.

This stacking behaviour means Shopify discount codes apply on top of the discounted subscription price set by Loop.

​

Discounts available to subscribers can be broadly categorised into two types: Loop Discounts and Shopify Discounts. Each serves a different purpose and can be combined to maximise value for both brands and subscribers.

​

Loop offers a range of built-in discounting tools designed to drive subscription adoption, boost retention, and increase customer engagement. These discounts can be configured directly within the Loop app and tailored to suit different business goals.

With Loop, you can create compelling offers for subscribers using various features and settings, allowing you to build personalised journeys and incentivise long-term commitment.

Sometimes, brands want to create unique discount journeys, such as offering 10% off after 3 orders, 20% off after 6 orders, and so on. This can be achieved using Loop Flows, which allows you to automate and customise discount progression throughout a subscriber’s lifecycle.
​

Shopify offers additional discount types that can be applied on top of Loop’s subscription discounts, allowing you to stack savings and further incentivise purchases.

However, it’s important to note that these discounts must be manually entered by the customer, either during checkout or through the Loop Customer Portal.

Shopify currently supports the following discount types for subscriptions:

When using Shopify's discount codes with subscriptions, please note the following limitations:

To avoid these behaviors, we recommend configuring discounts from your Loop selling plan instead of relying on Shopify discounts. Loop applies and enforces selling plan discounts directly on the subscription, so the discount follows your configuration across recurring orders without depending on Shopify's checkout-time validation.

Loop supports Shopify’s native discount codes. However, compatibility with third-party discount apps may vary. We recommend testing or contacting support before using them in a live store.
​

API endpoints

No worries - we're here for you!

If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.

Regards,

Loop Subscriptions Team 🙂