Volume discount analytics show how your order based and product based volume discounts perform, from the revenue they bring in to the conversion rate of each tier. You see them on the Discount Profiles tab, on the same page where you create and manage your profiles. This article covers where to find the analytics, how to filter them, what each metric means, and how to use them to tune your discounts.
Where to find volume discount analytics
Navigate to Loop admin > Grow > Volume discount, then open the Discount Profiles tab.
The page has three parts: Business impact cards, Order view cards, and a table for each discount type containing all the profiles configured an their performance.
Order based discounts reward subscribers for the total quantity or value of their order on customer portal, and you can run one profile per store.
Product based discounts, also called quantity breaks, reward customers for buying more of specific products on your storefront, customer portal, or both, and you can run several profiles with their own priority. See Volume discounts overview for how the two types work.
Choosing the date range and comparison
Use the date range filter at the top of the page to pick the period you want to analyze. You can choose Today, Yesterday, Last 7 days, Last 30 days, Last month, Last year, Week to date, Month to date, Year to date, Quarter to date, Last quarter, or a custom range.
Use the Compare filter to measure the selected period against another one. You can compare against the previous period, the previous year, or a custom range, or select No comparison.
The green or red percentage next to each metric shows how much it changed against the comparison period. For example, if AOV boost per order shows $13.52 with a green 132.9%, your AOV boost grew 132.9% compared to the previous period.
Business impact metrics
Business impact shows what your volume discounts did over the selected period: the revenue they brought in, their effect on order value, the discount you gave away, and how much of your order volume they touched. These cards combine results from all your order based and product based profiles.
Metric | What it means | Supporting details |
Total revenue generated | Revenue from items sold with a volume discount applied. | Share of your total revenue billed in the same period, and how much came from recurring orders. For example, "48.8% of total revenue · $4,559.12 from recurring revenue". |
AOV boost per order | How much higher your average order value is when a volume discount is applied. Calculated as AOV of orders with a volume discount minus AOV of orders without one. | The two AOVs compared. For example, "$69.19 vs $55.67 without volume discount" gives an AOV boost of $13.52. |
Discount given per order | The average value of the volume discount given on each discounted order. | The average discount as a percentage of the order. For example, "37.4% off per order on average". |
Total discounted orders | The number of checkout orders and recurring orders where a volume discount was applied. | Share of all orders placed in the period. For example, "45.7% of all orders". |
Order view metrics
Order view splits discounted orders by order type. Checkout orders are first purchases placed on your storefront, and recurring orders are subscription renewals.
Metric | What it means | Supporting details |
Checkout orders with discount | The number of checkout orders where a volume discount was applied. | Share of all checkout orders in the period. |
Recurring orders with discount | The number of recurring (renewal) orders where a volume discount was applied. | Share of all recurring orders in the period. |
The channels you set on a profile decide which order type it counts toward. A storefront-only profile discounts checkout orders, a customer portal-only profile discounts recurring orders, and a profile on both channels discounts both.
Profile performance metrics
Below the summary cards, the Order based discount and Product based discounts tables list every profile with its type, channel, status, and performance for the selected period. Each profile row also shows its number of tiers and discount range, for example "3 tiers · 10–40% off".
Column | What it means |
Sessions | The number of unique 15-minute sessions where the profile's offer was visible to a customer. Sessions are reported at profile level only, not per tier. |
Conversion rate | Orders placed with the profile's discount, divided by sessions where the offer was visible. Tier conversion rates add up to the profile's conversion rate. |
Items sold | The number of units sold with the profile's discount applied. |
Checkout revenue | Revenue from storefront checkout orders that used the profile. Shown in the Product based discounts table only. |
Customer portal revenue | Revenue from one-time and subscription items that received a volume discount from the profile or tier through customer portal. |
Total revenue | Checkout revenue plus customer portal revenue. |
Note: Order based discounts run on customer portal only, so the Order based discount table has no Checkout revenue column, and its total revenue equals its customer portal revenue.
The Product based discounts table lists profiles in priority order, with the highest priority at the top. Drag a profile row by its handle to change its priority.
To download a table, click the download (↓) icon next to Create profile. The download has the same columns as the table on the page.
Tier breakdown
Click the arrow next to a profile name to expand its tiers. Each tier row shows its minimum quantity or value, discount, and discount code, for example "Min 3 · 15% off, Buy3Get15%", along with its own conversion rate, items sold, and revenue.
Tier rows show a dash under Sessions because sessions are counted for the whole profile. Since tier conversion rates add up to the profile rate, you can see which tier accounts for most of a profile's conversions.
Using the analytics to tune your discounts
Weighing the AOV boost against its cost
AOV boost per order shows how much larger orders are with a volume discount, and Discount given per order is what you pay for that boost. Compare the two to decide whether the boost is worth it for your margins.
If the discount per order is close to the boost, or the trade doesn't fit your margins, try lowering tier discounts or raising tier thresholds and compare the next period.
Spotting where customers stop on the tier ladder
Expand a profile to see which tier converts. If a breath mints profile converts only on the 6-unit tier at 40% off, your customers are stocking up, and you can test a smaller discount on that tier to protect margin. If most conversions come from the lowest tier, consider narrowing the gap to the next tier.
Tracking volume discount drawer engagement on Customer Portal
You can also track how the volume discount drawer on customer portal is performing from the upsells analytics dashboard. Navigate to Loop admin > Analytics > Upsells, set the channel filter to Customer portal, and set the entity filter to Volume discount drawer.
FAQs
Where can I see how my volume discounts are performing?
Navigate to Loop admin > Grow > Volume discount and open the Discount Profiles tab. The Business impact and Order view cards show overall results, and the profile tables show sessions, conversion rate, items sold, and revenue for each profile and tier.
How is a session counted?
A session is a unique 15-minute window in which a customer could see the profile's offer. Conversion rate uses these sessions as its base.
Can I see sessions for each tier?
No, sessions are tracked at profile level only because all offers are shown together. You can expand a profile to see each tier's conversion rate, items sold, and revenue.
Can I see which tier of a profile performs best?
Yes, click the arrow next to the profile name on the Discount Profiles tab to see each tier's conversion rate, items sold, and revenue.
Why does my discount profile show $0 customer portal revenue?
Customer portal revenue only counts items discounted through customer portal or recurring orders with a discount. A storefront-only profile discounts checkout orders, so its revenue shows under Checkout revenue, and you can add customer portal as a channel if you want recurring orders discounted too.
Why does a draft profile still show revenue?
The analytics cover the whole date range you selected, so a profile that was active for part of that period shows the results it earned while it was active. For example, if you set a profile to Draft on the 10th, Month to date still includes its revenue from the 1st to the 10th.
Why does a profile show revenue but 0 conversions or items sold?
Customer portal revenue and total revenue include recurring orders that renewed with the volume discount already applied. Sessions, conversion rate, and items sold reflect customer activity, so they can stay at 0 while revenue still shows.
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