Loyalty notifications are native email notifications that get triggered automatically based on specific loyalty actions in your customers' journey such as when points and coupons are about to expire or when new points are credited to them. You can also add loyalty variables to any of the other customer email notifications to show a customer's current points, credits, or coupons.
Loyalty notifications and how they work
You can access loyalty notifications by going to Loop admin → Loyalty → Notifications. Below are the available notifications and how they work.
1. First point credited
This notification is sent to a customer the first time they earn loyalty points. It gives new members immediate confirmation that they are part of your loyalty program and have started earning rewards. This encourages them to keep engaging to unlock more rewards.
To configure this notification, you can select the First point credited notification. Further, you can click on the notification name which will open the subject line and body of the email. You can edit the subject line and email body, and use loyalty variables to personalize the content before saving your changes.
Reward points about to expire
This notification is sent to a customer when their reward points are about to expire. It solves a common loyalty problem: customers forgetting to redeem points before they lapse, which leads to lost value for the customer and unused liability for you.
The notification is sent based on the expiry reminder days you have set in your loyalty program preferences, with up to three reminders supported.
To configure it, navigate to Loop admin > Loyalty > Notifications, then click Reward points about to expire. You can enable the notification, customize the subject and body, and set how many reminders go out by adjusting the reminder days in your loyalty preferences.
Discount coupon about to expire
This notification is sent to a customer when their discount coupon is about to expire. It prompts customers to use their coupon before it lapses, helping you convert earned rewards into actual redemptions instead of losing them to inactivity.
Like the points expiry reminder, this notification follows the expiry reminder days configured in your loyalty preferences, up to three reminders. To configure it, navigate to Loop admin → Loyalty → Notifications, then click Discount coupon about to expire. Turn the notification on, edit its subject line and body, and confirm your reminder day settings.
Loyalty variables in other email notifications
Beyond the three native loyalty notifications, all your existing customer email notifications now support loyalty variables under a new "Loyalty" section in the email variables list. These variables let you surface a customer's loyalty status directly inside emails that are not loyalty-specific, such as order confirmations or shipping updates.
The available variables are:
{{loyalty_points}}{{loyalty_credits}}{{loyalty_coupons}}
To use them, navigate to Loop admin → Settings → Notifications, then open any existing email notification and insert the variable where you want the loyalty detail to appear.
Need help?
No worries - we're here for you!
If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop subscriptions team 🙂