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Loyalty and credits

Explore how Loop integrates with leading loyalty apps to boost retention, rewards, and subscriber engagement.

Updated over a week ago

Loyalty programs reward customers for continued engagement, helping brands strengthen retention and lifetime value. When paired with subscriptions, they turn recurring purchases into rewarding experiences that keep customers subscribed longer.

Loop integrates with leading loyalty partners: Yotpo, Rivo, RiseAI, Okendo, Bubblehouse, Influence, Friendbuy and other apps that let brands reward subscribers for renewals, referrals, and other key actions directly within their subscription journey.


What is Loyalty?

Loyalty programs are structured systems that encourage customers to keep engaging with a brand over time. They work by rewarding repeat purchases and meaningful actions - like referrals, reviews, or social shares - through points, discounts, or exclusive perks.

A well-designed loyalty program builds emotional connection, increases brand trust, and turns one-time customers into long-term advocates.

How Loyalty enhances subscriptions journey?

Combining loyalty with subscriptions turns routine renewals into rewarding experiences. By integrating with loyalty apps and subscription experience, brands can motivate customers to stay subscribed longer, explore new products, and engage more deeply with their brand.

Loyalty-driven rewards - such as points for renewals, using earned points for placing an upcoming subscription order, or exclusive discounts for long-term subscribers, help reinforce positive behavior while reducing churn.

Together, loyalty and subscriptions create a continuous growth loop - every renewal drives engagement, and every engagement strengthens retention.

The entire loyalty experience on Loop is powered by integrations with our trusted partners, ensuring seamless functionality and enhanced flexibility for merchants.

Major use cases

Integrating loyalty app with Loop opens multiple opportunities to reward and retain customers effectively.

  1. Loyalty widget in customer portal: Display loyalty points and unused coupons directly in the Loop's customer portal to boost engagement and transparency.

  2. Seamless points redemption:Allow customers to redeem points on active subscriptions; redeemed points auto-apply as discounts and re-credit if removed.

  3. Improve add product conversion using loyalty points: Allow customers to use loyalty points when adding products through upsell sections, campaigns and quick actions, boosting add-on conversions.

  4. Loyalty variable support in notifications: Display loyalty points and unused coupons in Loop notifications and the Customer Portal to improve engagement and upcoming order realization.

  5. Redeem points in cancellation flows: Show a “Redeem Loyalty Points” action during cancellation to incentivize retention and reduce churn.

How to leverage loyalty features in Loop

In this section, we’ll explore how to activate and configure Loop’s loyalty features to enhance customer retention and engagement. From rewarding subscribers with points to offering personalized incentives during cancellation flows, these features seamlessly integrate into the subscription journey, helping brands maximize subscriber value and reduce churn.

  1. Add a loyalty widget to the customer portal

    What it does: The Loyalty widget is added automatically when the integration is connected and display points balance, rewards, and available coupons directly in the Loop customer portal, giving subscribers easy access to their loyalty details.


    How it helps: This feature enhances subscriber engagement by providing easy access to their rewards, fostering transparency and motivating them to continue their subscription. By clearly showing available points and discounts, it encourages customers to use their rewards, driving long-term loyalty and improving retention.

    Example: A subscriber can view their points and available coupons in the portal, making them more likely to use rewards, leading to higher engagement and retention.

  2. Streamlined points redemption experience

    What it does: This feature allows subscribers to seamlessly redeem their loyalty points during renewal orders, automatically applying them as discounts to their subscription cost.

    How it helps: By making points redemption easy and automatic, it improves the customer experience, encourages more frequent redemptions, and increases the likelihood of subscription renewals.

    Example: A customer uses their loyalty points to reduce the price of their next subscription renewal.

  3. Use loyalty variables in notifications

    What it does: This feature allows merchants to include loyalty points related information directly in their notifications.

    How it helps: By using loyalty data into notifications, it enhances customer engagement and keeps subscribers informed about their rewards status. Personalized reminders about points and available rewards motivate customers to take action, such as making a purchase or renewing their subscription.

    Example: A subscriber cancels their subscription but later decides to reactivate it. Upon reactivation, they receive a personalized email notification that shows their loyalty points balance. The email encourages them to use their points for a discount on their next renewal, making the reactivation process more rewarding and seamless.

  4. Incorporate loyalty points redemption in Cancellation flows

    What it does: During the cancellation process, subscribers can first view their remaining loyalty points on the benefits page. In the next step, when selecting a cancellation reason, they’re given the option to redeem their points for a discount on their upcoming order, encouraging them to stay subscribed.

    How it helps: By presenting loyalty points as a reward during cancellation, this feature creates a last-minute incentive for subscribers to reconsider and continue their subscription.

    Example: A subscriber about to cancel sees their loyalty points and can apply them for a discount on their next renewal, motivating them to stay subscribed.

  5. Boost add-on product conversion with loyalty points

    What it does: This feature enables customers to use loyalty points to pay for products in the upsell section and during add-product quick actions and campaigns.

    How it helps:
    - Increased visibility of discounts: Customers see the final price with loyalty points applied in the upsell banner, making discounts clear upfront.
    - Merchants can enable use loyalty points in the add-product quick action settings for events and campaigns.
    - Higher conversion rates: A lower final price encourages more add-on product purchases, boosting conversions.

    Example: A subscriber views an upsell offer for a new product in the customer portal. With the "Allow customers to pay with loyalty points" option enabled, they see the final price after applying their loyalty points, making the discount visible upfront. For instance, a $100 product price drops to $70 after using 200 loyalty points. The subscriber decides to add the product to their subscription, encouraged by the immediate discount.

    Learn more: How to use loyalty points in Upsell section?

    Learn more: How to use loyalty points in Quick actions?

    Learn more: How to use loyalty points in Campaigns?


Loyalty apps integration matrix

This matrix provides a comparative overview of the key features offered by different loyalty apps integrated with Loop. It highlights the functionalities available across apps, allowing you to quickly assess which app best aligns with your subscription and loyalty needs.

Apps

Points redemption on subscription

Points redemption on subscription via customer portal

Product add-on conversion with Loyalty points

Loyalty variables in notifications

Loyalty variables in benefits and cancellation reason page

Redeem loyalty points treatment action

Need help?

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Regards,

Loop Subscriptions Team 🙂

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