The Marsello integration lets your customers earn loyalty points on subscription orders and redeem points for discounts on subscription orders. It connects Marsello's loyalty program directly to your subscription orders, so points update as subscriptions are created, renewed, or canceled.
This article covers how the integration works, how to connect your Marsello account, and how earning and redemption work on subscriptions.
How the integration works
When you connect your Marsello account, we match each of your customers across Shopify, Loop, and Marsello using their customer ID. This mapping lets us pull a customer's loyalty point balance and apply it directly to their subscription orders, without any extra work from your customers.
Every time a subscription order is created or renewed, we send the order details to Marsello so your customers earn points on that purchase. When a customer redeems points, we check their balance in Marsello, apply the discount to the subscription order, and confirm the redemption with Marsello so the points are deducted only once.
Connect your Marsello account
You need a Marsello account to use this integration.
Navigate to Loop admin > Tools & Apps > Marsello, then click Connect.
Go to Setup instructions and then click on connect
Authorize Loop to access your Marsello loyalty account and get it connected
Once connected, we start matching your customers across Shopify, Loop, and Marsello so their points balance and orders stay in sync.
Earning points on subscriptions
Your customers earn Marsello loyalty points whenever their subscription order is created or renewed. We send each order to Marsello as it happens, so their points reflect the most recent subscription order without any manual updates.
For example, if a coffee subscription brand rewards 10 points for every dollar spent, a customer on a $30 monthly coffee subscription earns 300 points each time their subscription renews.
Redeeming points on subscriptions
Your customers can redeem their Marsello points balance for a discount on a subscription order. When a customer redeems points, we check their balance in Marsello, apply the resulting discount to the subscription order, and confirm the redemption with Marsello so the points are used only once.
For example, if the same coffee subscription customer has 1,000 points and redeems 500 points for a $5 reward, their next subscription order reflects the $5 discount and their Marsello balance drops to 500 points.
Refunds and cancellations
If a subscription order that included a point redemption is refunded or canceled, we reverse the redemption in Marsello and restore the customer's points balance.
Note: this reversal only applies to the specific order that was refunded or canceled. It does not affect points earned or redeemed on any other subscription order.
FAQs
Can customers redeem points through customer portal?
No, redemption through customer portal is not supported today, but you can let customers redeem points directly on a subscription order.
Can customers use points on subscription add-ons?
No, points can currently be used only on subscription orders, not on add-ons.
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop subscriptions team 🙂