Gift order is a feature that lets subscribers gift their upcoming order using a dedicated action in the customer portal. This allows them to send their order to a friend, family member, or colleague and create a thoughtful surprise for the recipient.
Gift order feature is available exclusively on the Loop Pro plan.
Why use gift order feature?
Encourage sharing: Allow subscribers to easily gift their upcoming order to friends, family, or colleagues.
Increase brand reach: Introduce new customers to your brand through gifted subscription orders.
Boost product discovery: Gift recipients get a chance to experience your products, increasing the likelihood of future purchases.
Strengthen subscriber engagement: Providing flexible options like gifting enhances the overall subscription experience.
Setting up gift order in Loop
It’s a one-click configuration that’s easy to set up!
Pre-requisites
Before enabling the setting, we need to make sure these things are in place.
The customer should have at least one active subscription with the store.
If the above prerequisites are met, follow these steps to complete the process.
Navigate to Loop admin > Customer portal > Preferences > Order actions > Gift order.
Enable the option and click the Save button.
Text related to the "Gift order" feature can be configured under Loop admin > Customer Portal > Themes > Gift order flow texts.
Customer portal experience
The subscriber logs into the customer portal and click the "Gift" button.
Subscriber will see 2 options - "Gift upcoming order" or "Close"
On selecting "Gift upcoming order", a side drawer opens where they will enter the recipient’s details (name, email, and shipping information).
Fill in the required recipient details and click on the "Gift this order" button. The order will be charged immediately and placed successfully.
Note: The shipping price will be calculated based on the recipient's address. If the address is undeliverable, an error message will be displayed to the subscriber.
The subscriber’s upcoming order schedule remains unchanged, and only the next upcoming order will be sent as a gift, ensuring their regular subscription cycle continues seamlessly.
Admin portal experience
When the admin logs into the portal and opens a subscription contract, the following details are visible on the admin side.
The gifted order will appear in the order schedule with a "Gift" badge, indicating that it has been gifted.
Detailed activity logs will capture the gift activity, ensuring full transparency for admins. After the gift order is processed, the newly added address and updated shipping price will be reverted to the original address and shipping price in the subscription contract, ensuring the original contract remains unchanged.
Reports
To help brands measure and track the impact of the Gift order feature, Loop provides dedicated reporting updates as given below.
The Subscription activity logs report now includes a filter for the event type "order_gifted_customer_portal", providing detailed insights into gifting activities.
Considerations
There are a few limitations to keep in mind, as given below.
The feature is available only for shipping or local delivery subscriptions (not applicable for store pickups).
It is not supported for Zapiet stores.
It does not apply to subscriptions with anchor configurations.
Need help?
No worries - we're here for you!
If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂