The benefits page is the first step in the cancellation flow. It lets you showcase the key advantages of staying subscribed, such as discounts, exclusive access, convenience, or other value-adds. When a customer starts the cancellation process, this page appears as a reminder of what they would lose if they cancel.
This article covers the purpose of a benefits page, how to set one up with experimentation, how to customize its appearance with images or video, and how the page looks in the customer portal.
Purpose of the benefits page
The benefits page acts as your first line of defense against cancellations. It appears when a subscriber clicks the "Cancel subscription" button in the customer portal, opening a side drawer that highlights the key advantages of staying subscribed.
This is your opportunity to remind customers why they signed up. Whether it is exclusive discounts, free shipping, early access to new products, or other perks, the benefits page reinforces the value of the subscription before the subscriber moves further into the cancellation flow.
By showing compelling reasons to stay, you create a positive interruption that can reduce churn and encourage subscribers to reconsider.
Setting up the benefits page
Follow these steps to create a new benefits page.
Navigate to Loop admin > Retain > Cancellation flows > Interventions tab > Benefits page, then click Create new page.
Add an internal name for your benefits page. This name is only visible to your team and helps you identify the page in your dashboard.
Add customer tags to the page. These tags are applied to customers who see this benefits page, so you can identify subscribers who are likely to cancel and run proactive retention strategies outside the cancellation flow.
Set up experimentation if you want to A/B test this benefits page. Configure the audience split percentage and experiment duration to measure how different benefits pages perform against each other.
Add your subscription benefits page content. This is the body of the page that subscribers will see. You can include text, images, video, and personalized variables. The next sections cover image-enhanced and video-enhanced content options in detail.
Click Save.
Note: A benefits page is not shown to subscribers until it is attached to a cancellation profile. To target a specific subscriber segment, attach the page to the cancellation profile built for that segment. See Cancellation profiles for how profiles and their targeting conditions work.
Key considerations before creating a benefits page
You can create different benefits pages tailored to different customer segments by attaching each one to the cancellation profile that targets that segment.
Each benefits page serves as the first touchpoint to engage the customer before they proceed with cancellation. Some pages focus on showcasing value through videos, exclusive perks, behind-the-scenes content, or testimonials. Others rely on compelling text-only messages.
Both approaches work, and the right choice depends on your product type, brand tone, and audience behavior.
There is no one-size-fits-all solution. What works for one brand may not yield the same results for another.
The benefits page editor gives you full flexibility to experiment with different formats and designs to find what resonates with your subscribers. Below is an example of a benefit page.
Your content strategy should align with your brand's offerings and your customer base's expectations. Whether you sell consumables, apparel, or curated subscription boxes, building benefits pages with the right message and media can make a measurable impact on retention.
Customer portal experience for image-enhanced benefits page
Here is how the benefits page appears to subscribers.
The subscriber logs into the customer portal and scrolls down to click Cancel subscription.
The configured benefits page appears immediately after the subscriber clicks Cancel.
The benefits page appeared because the subscriber matched the segment targeted by the cancellation profile this page is attached to.
Customer portal experience for video-enhanced benefits page
Follow these steps to complete the process.
The subscriber logs into the customer portal and scrolls down to click the "Cancel subscription" button.
The configured benefits page appears immediately after the subscriber clicks the Cancel button.
The benefits page appeared because the subscriber matched the segment targeted by the cancellation profile this page is attached to.
FAQs
Where can I change the cancellation video?
You can change the cancellation from the Retain > Cancellation flows > Benefits page
How is the 'benefit page save rate' calculated & why are total cancellation attempts lower?
The Benefit Page Save Rate is calculated by merging all saves made by a subscriber within the same clock hour into a single save. This change ensures the save rate reflects actual subscriber intent rather than multiple rapid actions being counted separately.
If a subscriber performs multiple save actions on the benefit page within the same clock hour, all those actions are combined and counted as one save. This prevents inflated save counts from repeated actions in a short time window.
The benefit page save rate applies to historical data and is recalculating the old values.
Why do I see a drop in their overall save rate?
If you have higher subscriber activity, you may see a 1–2 percentage point decrease in save rate because multiple saves within the same hour are no longer counted individually. This reflects corrected subscriber behavior rather than a performance decline.
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Loop subscriptions team 🙂