Loop subscriptions provides automated email alerts to keep brands informed about key subscription activities, such as new signups, cancellations, and payment failures. These notifications help brands stay on top of their subscription operations and respond quickly to important events, ultimately ensuring a smoother experience for both the team and the customer.
How to access the admin email settings?
Admin email notifications can be accessed by navigating to Settings > Notification. Each email can be enabled or disabled individually based on your business requirements.
You can add multiple email addresses to receive admin notifications, ensuring that all relevant team members stay informed about key subscription events.
Admin email notifications are non-editable and follow a fixed format configured in the backend system.
Types of admin email notifications
The following Admin email notifications are available in Loop and are triggered based on specific subscription events, as outlined below.
Notification | Action |
New subscription | Sent to the admin when a new subscription order is placed |
Subscription rescheduled | Sent to the admin when a subscription is rescheduled |
Subscription delayed | Sent to the admin when a subscription is delayed |
Subscription paused | Sent to the admin when a subscription is paused |
Subscription resumed | Sent to the admin when a subscription is resumed |
Subscription marked for cancellation | Sent to the admin when a prepaid subscription is marked for cancellation |
Subscription cancelled | Sent to the admin when a subscription is cancelled |
Subscription reactivated | Sent to the admin when a subscription is reactivated |
Subscription expired | Sent to the admin when a subscription is expired |
Order skipped | Sent to the admin when an upcoming order is skipped |
Order unskipped | Sent to the admin when an order is unskipped |
Order partially billed | Sent to the admin when a subscription order is partially billed due to few items being out of stock |
Product out of stock | Sent to the admin when a subscription order is delayed or skipped due to items being out of stock |
Payment failed with retries left | Sent to the admin when a subscription payment fails and will be automatically reattempted |
Last payment retry left | Sent to the admin when a subscription payment fails and only one retry is remaining |
Payment failed | Sent to the admin when a subscription payment fails after the final retry or retry is not enabled |
Card expiring | Sent to the admin when a customer card is about to expire. Emails will be sent out at 30, 15, and 3 days before card expiry date |
Products changed | Sent to the admin when subscribed products are modified by the customer |
Subscription delivery address updated | Sent to the admin when delivery address is updated for a subscription |
Notification editor
Edit and preview side by side: Update email body code on the left and see changes in a live preview on the right side
Preview on desktop and mobile: Switch between desktop and mobile views to check how your email looks across devices.
Switch between templates seamlessly: Move between notification templates without leaving the editor.
Preview emails with real data: Select an eligible subscription or customer from the Viewing for dropdown to see how the email will look for that subscription/customer
Send test emails with actual subscription/customer data: Send a test email using the selected subscription or customer’s data to get a more accurate representation of the final email.
How preview data works?
The Viewing for dropdown shows only those subscriptions or customers, eligible for the selected notification type. This helps brands preview an email using data that matches the notification’s purpose.
Active subscriptions only: New subscription, subscription rescheduled, subscription delayed, subscription resumed, subscription reactivated, upcoming order, order skipped, order unskipped, order partially billed, product out of stock, card expired, and payment 3DS challenge notifications.
Paused subscriptions only: Subscription paused notifications.
Cancelled subscriptions only: Subscription cancelled notifications.
Expired subscriptions only: Subscription expired notifications.
Prepaid subscriptions marked for cancellation only: Subscription marked for cancellation notification.
All customers: Customer portal link, customer activation, upcoming merge order, referral completed, first point credited, reward points about to expire, and discount coupon about to expire notifications.
If no eligible subscriptions or customers are available, a sample subscription/customer with sample data will be used for the preview.
Notes:
Preview data reflects the subscription’s current state. For example, if a subscription was created with one subscription product but later on an add-on product was added, the preview will include both products.
Dynamic variables such as quick action links, session_token, and customer_portal_link, which are generated when an email is actually triggered, will appear as variables in the preview and test emails
Payment recovery emails: The updated editor experience is not available for payment recovery emails yet. We’ll revamp those emails in future
Need help?
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂


