Getting started with Loop Loyalty

Loop loyalty is a loyalty system built to reward your subscribers for staying and spending with your brand. It lets you set up programs that give customers points or store credit when they place orders or hit specific milestones, which your customers can then redeem as discounts at checkout or in the customer portal.

Loyalty fits naturally into a subscriber's journey, since subscribers already buy from you on a recurring basis. Rewarding each order gives them a reason to stay subscribed and spend more over time, which helps increase customer lifetime value (LTV) and average order value, and reduce cancellations.

The programs section in loyalty is where you set up the core logic of how your loyalty works: when your customers earn rewards and how much they get. Every program runs on a simple When, If, and Reward logic: you choose the event that triggers a reward, set any conditions for who qualifies, and define the reward customers receive. There are two types of loyalty programs you can configure:

1. Order based rewards: Order based rewards give customers points or credit every time they place a qualifying order, whether it's a one-time purchase, a new subscription, or a recurring order. An order based program rewards customers for buying, so every qualifying order returns a reward. Customers earn the same reward each time they place a qualifying order.

Check the complete guide here: Order based rewards

2. Milestone based rewards: A milestone based program rewards customers for reaching a goal you set, such as a number of orders completed or a total amount spent. With a milestone based program, you control the reward at each goal. For total spent, you choose the spend amount that earns a reward and how much the reward is.

Check the complete guide here: Milestone based rewards

Once a program is live, your customers interact with loyalty through three dedicated touchpoints built for redemption: the checkout widget, the customer portal widget, and the loyalty portal. These touchpoints allow customers to see their balance and apply their rewards directly to an order.

1. Checkout widget

The checkout widget lets customers see the points they'll earn and redeem their available rewards while they are on your store's checkout page. They can apply their balance to the order and watch the total drop before they pay, which makes the reward feel immediate at the moment of purchase. You can customize the widget icon, program name, and the text labels customers see.

Check the complete guide here: Checkout widget

2. Customer portal widget

The customer portal widget is a dedicated loyalty section in the customer portal where subscribers manage and track their full loyalty experience. It shows their balance, recent activity, milestone progress, and redeemable rewards in one place, so customers always know where they stand and what they can unlock next. You can customize its text and styling to match your brand theme.
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Check the complete guide here: Customer portal widget

Loyalty also surfaces in two other touchpoints, your cancellation flows and upsell flows.

a. Loyalty in cancellation flow

You can use loyalty as a retention tool in your cancellation flow to reduce churn. Check the complete guide here.

​b. Loyalty in upsell flow

You can allow users to use their loyalty points and credits in the upsell section of the customer portal by checking the "Allow customers to pay with loyalty points" option in the Preferences section and configuring the texts visible to the user via Loop admin > Customer portal > Themes > Texts > Add product flow > Redeem loyalty points label.

3. Loyalty portal

Just like your subscribers have the customer portal widget to access the complete loyalty experience, your non subscribers (one-time users) have a dedicated loyalty portal where they can access and manage their end-to-end loyalty experience.

Check the complete guide here: Loyalty portal

Loyalty analytics answers the questions you'll have once your program is running: how much reward value is sitting unredeemed, whether customers are actually earning and spending their points, and how much revenue the program is bringing back. It also breaks engagement down by customer type, so you can tell whether your subscribers or your one-time buyers or both are responding or not responding well to loyalty. Understanding these metrics, you can analyse whether your earn and redeem rules are set at the right level, or whether your liability is growing faster than the revenue it returns.

Check the complete guide here: Loyalty Analytics

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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.

Regards,

Loop subscriptions team 🙂