Getting started with Loop Loyalty

The Loop loyalty feature is a complete loyalty ecosystem built to reward your loyal users for staying and spending with your brand. It lets you set up programs that give customers rewards in form of points or store credit when they place orders or hit specific milestones. Your users can then redeem these rewards as discounts at checkout or in the Loop customer portal.

The feature is designed to fit naturally into a user’s subscription journey and help brands increase customer lifetime value (LTV) and average order value, and reduce cancellations. Since subscribers already buy from a brand on a recurring basis, rewarding each order gives them a reason to stay subscribed and spend more over time.

At its core, loyalty runs on a simple loop: your customers earn rewards for their purchases or completing other qualifying actions set by you and then they redeem it either in form of credits or points based on your configuration. You can set up multiple programs and use them together to suit how you want to reward your users

The programs section in loyalty is where you set up the core logic of how your loyalty works: when your customers earn rewards and how much they get. Every program runs on a simple When, If, and Reward logic: you choose the event that triggers a reward, set any conditions for who qualifies, and define the reward customers receive. Once a program is active, it runs on its own and credits rewards to customers as they place orders or hit goals you set.

There are two types of loyalty programs you can configure:

1. Order based rewards: Order based rewards give customers points or credit every time they place a qualifying order, whether it's a one-time purchase, a new subscription, or a recurring order. An order based program rewards customers for buying, so every qualifying order returns a reward. Customers earn the same reward each time they place a qualifying order, whether that order is a subscription order or a one-time order.

Check the complete guide here: Order based rewards

2. Milestone based rewards: A milestone based program rewards customers for reaching a goal you set, such as a number of orders completed or a total amount spent. With a milestone based program, you control the reward at each goal. For order milestones, you choose which order number earns a reward and how much that reward is. For total spent, you choose the spend amount that earns a reward and how much the reward is.

Check the complete guide here: Milestone based rewards

Once a program is live, your customers interact with loyalty through two dedicated touchpoints built for redemption: the checkout widget and the customer portal widget. These touchpoints allow customers to see their balance and apply their rewards directly to an order. Loyalty also surfaces in two other touchpoints, your cancellation flows and upsell flows. You can use these touchpoints to reinforce loyalty benefits for your users and increase their lifetime value.

1. Checkout widget

The checkout widget lets customers see the points they'll earn and redeem their available rewards while they check out. They can apply their balance to the order and watch the total drop before they pay, which makes the reward feel immediate at the moment of purchase. You can customize the widget icon, program name, and the text labels customers see.

Check the complete guide here: Checkout widget

2. Customer portal widget

The customer portal widget is a dedicated loyalty section in the customer portal where subscribers manage and track their full loyalty experience. It shows their balance, recent activity, milestone progress, and redeemable rewards in one place, so customers always know where they stand and what they can unlock next. You can customize its text and styling to match your brand theme.
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Check the complete guide here: Customer portal widget

Loyalty analytics answers the questions you'll have once your program is running: how much reward value is sitting unredeemed, whether customers are actually earning and spending their points, and how much revenue the program is bringing back. It also breaks engagement down by customer type, so you can tell whether your subscribers or your one-time buyers or both are responding or not responding well to loyalty. Understanding these metrics, you can analyse whether your earn and redeem rules are set at the right level, or whether your liability is growing faster than the revenue it returns.

Check the complete guide here: Loyalty Analytics