Swap products campaign

The Swap products campaign allows brands to replace one or more existing subscription products with recommended alternatives without requiring subscribers to cancel or manually edit their subscription.

This is especially powerful for managing low inventory, product discontinuations, or introducing higher-margin alternatives.
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Swap campaigns help brands proactively protect subscription revenue.

Key benefits:

This campaign works best in situations like:

• Product discontinued permanently
• Temporary stock-out
• Reformulated or upgraded version launch
• SKU rationalization
• Introducing premium alternatives
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The Swap products campaign supports flexible mapping between old and new products:

This lets you handle bulk product migrations and complex catalog transitions in a single campaign.

Example:

Old products:

New products:

Subscribers choose from the recommended alternatives based on the mapping you configure.
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Navigate to Loop admin > Campaigns > Create campaign, then select Swap products. Add an internal name so you can identify the campaign later.

Choose which subscriptions should see the swap offer:

Choose where the swap will be displayed:

• Customer portal banner
• Email/SMS via 3rd party marketing apps (Klaviyo)
• Both customer portal and Email/SMS

Step 1: Select old products (any of)

Select the products that will be swapped.

These are the products currently present in the subscriber’s active subscription.

​Step 2: Select new product(s)

Choose the replacement product(s) to recommend.

You can also set priority if multiple new products are added.

Subscribers will see these as swap options in the drawer.

​Step 3: Define pricing behavior

Choose how pricing should be handled:

• Keep the price and discounts same as that of the old product(s)
• Use the price of the new product and apply existing discounts
• Use the price of the new product and apply discounts from its associated selling plan
• Use the price of the new product and apply a custom discount

This gives full control over revenue and margin impact during swaps.

Upload creatives to notify subscribers:

The banner appears inside the subscription details page.

Configure campaign messaging. Clear communication reduces friction and improves acceptance rate.

Set the campaign start and end date and time.

Note: Campaign duration by default is 1 month (difference between start and end date).
Once expired:

• Banner disappears automatically
• Swap drawer cannot be accessed

Enter an email address to receive alerts when subscribers complete swaps.

When the campaign is live, eligible subscribers see a banner in their customer portal if you have enabled that channel.

​When a subscriber clicks the banner:

• A swap drawer opens
• Existing product is displayed
• Recommended new product options are shown
• Subscriber can review product details
• One-click confirm completes the swap
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Once a subscriber confirms the swap, the subscription updates immediately, a success message is displayed, and the campaign disappears for that subscription. This avoids manual edits and reduces cancellation-driven churn.
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Track campaign results by navigating to Loop admin > Campaigns. You can review the following metrics for each swap campaign:

Use these insights to measure acceptance rate and refine your replacement strategy over time.
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If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.

Regards,
Loop Subscriptions Team 🙂