The Swap products campaign allows brands to replace one or more existing subscription products with recommended alternatives without requiring subscribers to cancel or manually edit their subscription.
This is especially powerful for managing low inventory, product discontinuations, or introducing higher-margin alternatives.
Why use Swap products campaigns?
Swap campaigns help brands proactively protect subscription revenue.
Key benefits:
Prevent cancellations: Offer a ready alternative instead of forcing subscribers to cancel due to OOS products.
Protect revenue: Avoid churn caused by discontinued or low-stock SKUs.
Promote better-fit products: Recommend upgraded, reformulated, or higher-margin alternatives.
Support complex mappings: Configure many-to-many product mappings (multiple old products to multiple new product options).
When should you use this campaign?
This campaign works best in situations like:
• Product discontinued permanently
• Temporary stock-out
• Reformulated or upgraded version launch
• SKU rationalization
• Introducing premium alternatives
Many-to-many product mapping (Old → New)
The Swap products campaign supports flexible mapping:
• One old product → Multiple new product options
• Multiple old products → One new product
• Multiple old products → Multiple new products
This allows brands to handle bulk migrations and complex catalog transitions smoothly.
Example:
Old products:
Protein Vanilla 500g
Protein Chocolate 500g
New products:
Protein Vanilla 1kg
Protein Chocolate 1kg
Premium Blend Protein
Subscribers can choose from recommended alternatives based on your configuration.
How to create a Swap products campaign
Navigate to:
Loop Admin → Campaigns → Create Campaign → Swap products
Add an internal name for easy identification.
Select audience
Choose the subscriptions that should see the swap offer:
• All subscriptions
• Specific subscriptions
Filter by conditions (product, frequency, tags, etc.)
Add specific subscription IDs
Targeting ensures only affected subscribers see the swap campaign.
Select channel
Choose where the swap will be displayed:
• Customer portal banner
• Email/SMS via 3rd party marketing apps (Klaviyo)
• Both customer portal and Email/SMS
Configure Action properties
Step 1: Select old products (any of)
Select the products that will be swapped.
These are the products currently present in the subscriber’s active subscription.
Step 2: Select new product(s)
Choose the replacement product(s) to recommend.
You can also set priority if multiple new products are added.
Subscribers will see these as swap options in the drawer.
Step 3: Define pricing behavior
Choose how pricing should be handled:
• Keep the price and discounts same as that of the old product(s)
• Use the price of the new product and apply existing discounts
• Use the price of the new product and apply discounts from its associated selling plan
• Use the price of the new product and apply a custom discount
This gives full control over revenue and margin impact during swaps.
Add customer portal banners
Upload creatives to notify subscribers:
Mobile banner
Recommended size: 2000 × 960 px
Desktop banner
Recommended size: 3912 × 964 px
The banner appears inside the subscription details page.
Customize texts
Configure campaign messaging:
Header text
Body text
New product header text
Existing product header text
Show / Hide product details text
Confirm button text
Show other swap options text
Close button text
Example:
Header: Product Update
Body: Your current product is being discontinued. Swap to a recommended alternative below.
Confirm button: Confirm swap
Clear communication reduces friction and improves acceptance rate.
Set timeline
Define campaign duration:
Start date and time
End date and time
Note: Campaign duration by default is 1 month (difference between start and end date).
Once expired:
• Banner disappears automatically
• Swap drawer cannot be accessed
Notify completion alert (Optional)
Enter an email address to receive alerts when subscribers complete swaps.
Customer experience
When the campaign is live:
Eligible subscribers will see a banner in their Customer Portal.
On clicking:
• A swap drawer opens
• Existing product is displayed
• Recommended new product options are shown
• Subscriber can review product details
• One-click confirm completes the swap
Once confirmed:
• Subscription updates immediately
• Success message is displayed
• Campaign disappears for that subscription
This prevents manual edits and avoids cancellation-driven churn.
Performance tracking
Track results under:
Loop Admin → Campaigns
Metrics available:
Audience – Total subscriptions targeted
Clicks – Subscribers who opened the swap drawer
Completion rate – Successful product swaps
Use these insights to measure acceptance rate and optimize replacement strategy.
FAQs
Can I map multiple old products to multiple new products?
Can I map multiple old products to multiple new products?
Yes. Swap campaigns support many-to-many product mapping.
What happens to discounts after a swap?
What happens to discounts after a swap?
It depends on the pricing rule selected during configuration.
Can I combine Swap products with other campaigns?
Can I combine Swap products with other campaigns?
No. Only the product changes — frequency and billing schedule remain intact.
Need help?
No worries — we’re here for you!
If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂