We’ve expanded our analytics capabilities to help you track, grow, and retain your subscribers more effectively. This update moves beyond subscriptions to focus on your subscriber base - its behavior, growth, and revenue contribution.
Key highlights
With these metrics, you can
See the full picture of your subscriber base and track true customer growth.
Grow faster by focusing on upsells and product additions.
Know exactly which products, plans, and delivery intervals are driving acquisition.
Unlock revenue insights by comparing subscriber and non-subscriber metrics.
Monitor subscriber acquisition quality with 0-day churn tracking.
Drill down subscriber distribution and acquisition by delivery frequency and selling plan.
Quickly spot churn metrics, view details and take action.
Unlock Lifetime Value (LTV) Insights to optimize acquisition, retention, and strategy.
Key metrics
Feature | Benefit |
Subscriber-level analytics | Track real subscriber growth and churn, with detailed breakdowns. |
Subscriber acquisition tracking | See how many non-subscribed customers converted to subscribers and track acquisition rates over time. |
Acquisition by product | Identify which products are driving subscriber acquisition. |
Acquisition by plan and frequency | Drill down on which plans and delivery intervals are driving subscriber growth. |
Subscriber vs Non-subscriber revenue | Analyze how much more value your subscribers bring to your business than one-time customers and dive deeper into subscription revenue metrics. |
Subscribed products activity | Track product-level additions, upsells, quantity increases, and reductions. |
0-day churn tracking | Measure quality of new subscribers by how many cancel immediately. |
Churn overview | Track daily, weekly, and monthly subscriber churn with upcoming order churn risk. |
Lifetime Value (LTV) | Get deep insights into the LTV of subscribers versus non-subscribers, track customer distribution, and identify high-value segments. |
Track subscriber growth & churn
Focus on customer-centric retention and growth with a breakdown of changes.
Track real subscriber growth over time, not just subscription counts.
Visualize subscriber changes: New | Resumed | Reactivated | Paused | Canceled | Expired
Subscriber analytics → Overview → Subscribers trend & Subscriber activity.
Subscriber trend over time
Subscriber activity summary
Subscriber summary report
Know what’s driving subscriber acquisition
Double down on high-performing acquisition strategies and quickly spot low-quality subscriber sources.
See how many non-subscribed customers converted to subscribers.
Track acquisition rates over time.
Understand which products, selling plans, and delivery intervals are driving acquisition.
Monitor 0-day churn rates.
Subscriber analytics → Acquisition
Acquisition overview
Subscriber acquisition by product
Acquisition by selling plan & frequency
Analyze acquisition by plan and delivery frequency
You can quickly see which plans and intervals are driving growth and which need attention.
Drill down by selling plans and delivery intervals.
Track subscriber counts, MRR, and acquisition performance at plan/frequency level.
Overview and Acquisition tabs → Selling plan and delivery Interval.
Delivery interval & selling plan
Detailed subscriber contribution table
Unlock subscription revenue insights
Compare revenue from subscribers vs. non-subscribers to understand contribution by customer type.
See how much of your business comes from subscriptions vs. one-time purchases.
Break down subscription revenue into recurring vs checkout performance to assess long-term value realization.
Track orders, revenue, and AOV across each view.
Subscriber analytics → Revenue
Subscriber vs Non-subscriber revenue
Subscription vs Non-subscription revenue
Recurring vs Checkout subscription orders revenue
See product subscription level subscriber behavior
Maximize product growth within your existing subscriber base with minimal acquisition cost.
Track how many products are being added, upsold, or removed.
Understand if new product growth is coming from checkouts or upsells.
Identify whether quantity decreases are quietly pulling down revenue.
Subscriber analytics → Overview → Subscribed products activity
Subscribed products activity
Quickly spot churn risks
Act quickly to retain subscribers before they churn, especially when upcoming orders are at risk.
Track overall churn rate and subscriber losses.
See 0-day churn contribution and upcoming order churn risks.
Dive deeper into product, order, selling plan level churn by clicking on View details.
Subscriber analytics → Overview Tab → Churn overview
Churn overview
Lifetime Value (LTV)
This new dashboard is packed with insights that help merchants better understand their subscribers, optimize strategies, and boost growth. Here's an overview of the key insights:
Key insights
Subscriber vs Non-subscriber LTV:
This compares the Lifetime Value of subscribers to non-subscribers. It reveals how much more subscribers are worth and offers ideas for turning one-time buyers into loyal customers.Order #1 Subscribers: Customers who subscribed on their very first store order.
Order #2 Subscribers: Customers who placed one one-time order before becoming a subscriber.
Order #3 Subscribers: Customers who placed two one-time orders before becoming a subscriber.
Order #3+ Subscribers: Customers who placed at least three one-time orders before subscribing.
Customer Distribution:
This shows the breakdown of customers based on when they subscribed. Merchants can use this data to see which subscriber segments are performing well and identify opportunities for growth.
LTV Breakdown:
This dives deeper into each segment’s LTV, showcasing metrics such as customer count, total revenue, and orders per customer. Merchants can focus on their highest-value customers for further growth.
LTV Trend:
Visualize how LTV changes over time. Merchants can use this information to identify which subscriber segments are performing best, allowing them to fine-tune their strategy for high-performing segments.
What can merchants do with these insights?
Optimize Subscriber Acquisition:
With insights from Subscriber vs Non-subscriber LTV and Customer Distribution, merchants can refine their marketing strategies and focus on acquiring more subscribers—the segment with the greatest growth potential.
Enhance Retention Strategies:
By analyzing the LTV Breakdown, merchants can identify high-value customers and craft retention strategies to further increase LTV. They can also identify at-risk segments and take action to reduce churn.
Make Data-Driven Decisions:
The LTV Trend gives merchants actionable insights that enable smart, data-backed decisions. Merchants can optimize pricing, subscription frequency, and offerings based on what’s driving value for their most valuable customers.
Wrapping up
With these subscriber-focused analytics, you can go beyond tracking subscriptions to truly understand your subscriber base - who’s joining, what’s driving growth, and where churn is creeping in. Whether you're monitoring acquisition quality, drilling into revenue contribution, or tracking subscriber health over time, these insights help you make informed, proactive decisions.
Build a healthier subscriber base - and keep them coming back, for longer.
Need help?
No worries - we're here for you!
If you have any questions or need assistance, feel free to email us at [email protected] or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂