Email Notifications

Loop Subscription automatically sends emails to your customers based on the various subscription events. These emails keep your customers informed about their ongoing subscriptions and empower them to take timely actions as per their choice.


How to access the Customer Email Settings?

These notifications can be accessed by going to Settings > Notification. These emails can be turned on/off as per your business needs.

Types of Customer Email Notifications

Following customer email notifications are available currently in the Loop subscriptions admin portal.


Notification Description
New Subscription Sent to the customer when they purchase a new subscription
Customer activation mail Sent to the customer when they start a new subscription and have not created the Shopify customer account.
Subscription Expired Sent to the customer when their subscription has expired
Subscription Paused Sent to the customer when their subscription is paused
Subscription Resumed Sent to the customer when a subscription is resumed back
Subscription Cancelled Sent to the customer when their subscription is cancelled
Subscription Reactivated Sent to the customer when their subscription is reactivated
Upcoming Order Sent to the customer to remind them about the upcoming subscription order
Payment Failed with Retries Left Sent to the customer when their payment fails and will be automatically reattempted
Payment Failed Sent to the customer when their payment fails after the final retry or retry is not enabled
Product Out of Stock Sent to the customer when a subscription order is delayed or skipped due to items being out of stock
Order Partially Billed Sent to the customer when a subscription order is partially billed due to a few items being out of stock
Card Expiring Sent to the customer when their card is about to expire. Emails will be sent out at 30, 15, and 3 days before the card expiry date.
Customer Portal Link Email Sent to the customer when they request to generate a new customer portal link.
Last Payment Retry left Sent to the customer when their payment fails and only one retry is remaining
Order Skipped Sent to the customer when their upcoming order is skipped

How to edit the Email Template?

Loop allows you full control to edit the Email templates on Loop using HTML to customize your email alerts being sent to your customers. You can do this by clicking on any of the Blue hyperlinks on the Email Notification page. It will open a new page which will feature an HTML code editor. Customize your email using Email Variables to add a touch of personalization to your emails.


These are the Email Variables that are available to you. 

  • {{customer_first_name}}
  • {{customer_last_name}}
  • {{store_url}}
  • {{store_name}}
  • {{store_support_email}}
  • {{subscription_shopify_id}}
  • {{subscription_currency}}
  • {{subscription_next_billing_date}}
  • {{subscription_billing_interval}}
  • {{subscription_billing_attempt_success_count}}
  • {{subscription_line_items}}
  • {{name}}
  • {{quantity}}
  • {{currency}}
  • {{line_item_price}}
  • {{customer_portal_link}}

You can also preview how your template looks to the customer by going to the preview button next to the Body button.


Suggested reads

  1. Admin email notifications
  2. Subscription tags
  3. Auto-update shipping price

Need help?

No need to fret; we’re here to jump in and help you out. Reach out to us at   support@loopwork.co or feel free to ping us on chat by clicking the support beacon on the bottom right
Thanks!
Loop Subscription Team 🙂
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