Create selling plans

Selling Plans are core to the Subscription Program. It determines how frequently customers would be billed, how much discounts to be offered to customers for enrolling into Subscriptions and so on.

This article will walk you through.

What are Selling Plans?

A selling plan enables customers to subscribe to a product by giving them options for different billing frequencies like weekly, monthly, yearly etc. These configurations are set up in the Selling Plans section of the app.

These are set up by the merchant based on their requirements by going to Loop > Selling Plans

As shown in the image below, Selling Plan Groups are alternate Purchase Options to “One-time Purchases”. A single product can be mapped to multiple selling plan groups.

Configurations in Selling Plan

Selling plans have a few major settings(configurations) which can be used to create a powerful Subscription Program as mentioned below. Based on the subscription model that you are trying to implement, the selling plan will be configured differently

–> Learn about different Subscription Models

Delivery Frequency

This defines how frequently the customer would be delivered the product. You can define billing frequency basis on days, weeks, and months. If you select say 2 weeks, then it would mean that product will be delivered once in 2 weeks.

Billing Frequency

This defines how frequently the customer would be billed for the product. In most cases, customers are billed in the pay-per-go model; this means that they are billed once for every delivery.

However, in some cases, if you want to make an upfront payment for future orders, then you can also charge for four deliveries in one go. This type of subscription is called a Prepaid Subscription

–> Learn more about how to set up Prepaid Subscriptions


Discounts are powerful means to convert existing customers into subscribers. There are 3 types of discounts which can be configured on a selling plan:

Discount Type Description
Fixed amount Allows you to provide a predefined amount to give as a discount for this particular selling plan
Percentage Allows you to set a % as a discount for the selling plan
Price Sets the price of the products in the selling plan to the price defined here

–> Learn more about configuring Discounts

Min & Max billing cycles

Through this setting, you can define a minimum number of billing cycles before which a customer can cancel a subscription. Similar to the minimum setting, you can also define a maximum number of billing cycles This setting is used to ensure customers don’t misuse Subscription discounts & gifting subscription boxes where the customer wants to buy a subscription for a maximum of say 3 months.

Specific day billing

This feature enables you to bill all the subscribers on the same day. If the delivery frequency is weekly then you can choose a day of the week and if the frequency is monthly then you can choose a date of the month.

–> Learn more about Discounts and Specific Day Billing.

Selling Plan Description

Use this field for writing promotional text to describe subscription benefits, discounts, cancellation policies or anything else. Text added here shows up like this on your widget.

Suggested Reads

Here are a few articles that you may find helpful, and we suggest you go through the same 

  1. Set up Specific Day Billing
  2. Prepaid Subscription Setup
  3. Subscription Models

Facing Issues?

If you have any queries or doubts about any of these steps. Please reach out to Our team is here to guide you through the setup process!


Loop Subscription Team

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