Klaviyo

Klaviyo is a robust third-party marketing automation platform that Loop seamlessly integrates with, enabling you to elevate your customer notifications to the next level. Klaviyo is a versatile platform that enables users to effortlessly create transactional emails, implement effective win-back campaigns for customers who choose to cancel their subscriptions, and specifically target customers who abandon their initial orders.

Key features

Pools data from subscription events generated in Loop and triggers transactional email flows based on events such as subscription creation, upcoming orders, payment failures, skipped orders, etc.
Segment your customers based on the Loop custom attributes like active subscriptions count, products subscribed, next order date, etc.
Measures the opens, clicks, revenue generated, and breakdown of generated revenue based on custom attributes, and provides trend reports, cohort analysis, and subscriber growth.

This article will walk you through the steps required in order to integrate Klaviyo With Loop. Once you've connected your Klaviyo account, you'll be able to use Loop Subscription events on Klaviyo to trigger email flows and campaigns.

How to integrate Klaviyo with Loop?

Navigate to Loop > Integrations > Klaviyo and select Connect.

Under the Set-Up Instructions tab, click Connect, which will redirect you to the Klaviyo Permissions and Auth page.

On the Klaviyo Permissions and Auth page, click Allow to complete the integration process.

You will then be redirected back to Loop, where the integration status will now be showing as "Connected".

In Loop's integration section for Klaviyo, we offer a streamlined approach to get started with sample events. You can click Trigger Sample Events to test the events triggered, examine the payload sent, and create flows, segments, and more.

Loop's data synced with Klaviyo

Events Triggered: Loop Subscription events which are synced with Klaviyo and can be used to trigger Klaviyo email flows.

Trigger	Explanation
loop_subscription_created	A new subscription has been created.
loop_subscription_paused	The subscription is temporarily paused.
loop_subscription_resumed	The paused subscription is resumed.
loop_subscription_cancelled	The subscription is cancelled.
loop_subscription_reactivated	A cancelled subscription is reactivated.
loop_subscription_expired	The subscription has reached its end date and is not renewed.
loop_order_upcoming	An upcoming order is scheduled under the subscription.
loop_order_skipped	An order under the subscription is skipped.
loop_order_processed	An order under the subscription is processed.
loop_order_partially_processed	An order under the subscription is partially processed.
loop_payment_attempt_failed_retry	A payment attempt failed but will be retried.
loop_payment_attempt_failed_last_retry	The final attempt is left for a payment failed.
loop_payment_attempt_failed	A payment attempt for the subscription failed.
loop_customer_activation	A customer account associated with the subscription is activated.
loop_flow_completed	A specific flow in the Loop is completed.

Custom Properties: Loop updates the subscription-related properties dynamically for Klaviyo profiles which can be used for customer segmentation and filtering.

Trigger	Explanation
$loop_active_subscriber	Indicates if the customer is currently an active subscriber.
$loop_active_subscription_count	Shows the total count of active subscriptions the customer has.
$loop_cancelled_subscription_count	Number of subscriptions the customer has cancelled.
$loop_customer_id	Unique identifier for the customer in Loop.
$loop_expired_subscription_count	Counts the customer's subscriptions that have expired.
$loop_external_customer_id	An external identifier used for the customer, if applicable.
$loop_next_billing_date	The date when the customer will be billed next for their subscription.
$loop_next_billing_date_display	A formatted version of the next billing date for display purposes.
$loop_paused_subscription_count	The number of subscriptions the customer has currently paused.
$loop_subscribed_variant_shopify_ids	Shopify IDs of the variants the customer is subscribed to.
$loop_customer_portal_link	A direct link to the customer portal.
$loop_session_token	A session token for the customer's current subscription session.

Integration statistics

Once the Klaviyo account is successfully connected, you can view integration statistics, including details of Loop events synced during a specific period and any errors that may have occurred.

Still Need help?

There is no need to worry. We are here to assist you. Please contact us at support@loopwork.co or feel free to reach out to us through the chat by clicking on the support beacon located at the bottom right corner.

Regards,

Loop Subscription Team 🙂